Win the listing!

That’s the first step for any real estate agent who builds a successful business. While a listing presentation can simply be a conversation with a homeowner, the best prepared and highest performing agents include the latest marketing tools to demonstrate their expertise, build confidence and win the listing. With a listing, you are essentially creating an image of you and your business to other potential clients. You are selling your unique brand. How you come across to your seller and, more importantly, to your buyers is critical. How do you make the best impression without spending a lot of money or time?

Facts

  • The majority of home buyers start their search online and, in terms of those surveyed, the value of website that feature virtual tours rank more useful than videos by over a 2 to 1 margin.
  • Buyers want to get a sense of how a home really looks and feels, something beyond what they can experience with a conventional photograph. In a survey conducted by the National Association of REALTORS® (NAR) it states that homes marketed with virtual tours typically sell for more and sell faster than homes marketed with conventional photographs.